Staff Data Analyst

Overview:

As a Staff Data Analyst at Weedmaps, you will shape how the business understands and acts on data insights. You will be a key thought leader helping senior leadership from across the business turn their objectives into data strategies that drive multi-million dollar decisions. Rather than waiting for requests, you will proactively identify opportunities, challenge assumptions with data, and publish insights to the broader cannabis industry. Your strong proficiency in SQL, combined with your resourceful nature, will allow you to transform large, messy data into tangible recommendations for the business. You will also help us migrate from Tableau to a new BI tool, creating dashboards and reports that senior executives will use to run the business.

You will serve as a mentor to more junior colleagues and help improve the quality and sophistication of analysis and visualization. You will help build reusable tools that other analysts can build on, being a force multiplier for the entire team. This is a high-visibility role combining execution with strategic influence.

The impact you'll make:

Create high quality, scalable analytic and data products, dashboards and reports and Streamlit
Partner with executives from Product, Marketing, Revenue, and other as their data strategist, becoming a trusted thought partner helping them achieve their objectives with data
Lead the migration from Tableau to a new BI solution, ensuring minimal business disruption during the process
Design and build the executive dashboards that run the business, including weekly operational metrics, board-level KPIs, and strategic planning tools
Publish external thought leadership on cannabis market trends in collaboration with our content team
Define, build, and document new metrics to capture business requirements in dbt and Snowflake
Translate ambiguous business requests into actionable plans for multiple analysts to execute against
Effectively communicate complex technical themes to non-technical audiences
Turn SQL queries into repeatable performant models in dbt Cloud without assistance from other developers
Guide and mentor other analysts on the team and across the organization, including code reviews, pair coding sessions, and architectural assistance
Champion data quality and analytical rigor and set the standard for what good looks like

What you've accomplished:

8+ years working in a data analytics, product analytics or business intelligence role, with a proven track record of influencing executive decision making through data storytelling and strategic recommendations
Extensive experience performing complex analyses on large user-level datasets and translating insights into strategic business recommendations across a variety of domains
Experience working collaboratively with senior leadership across multiple areas of the business
History of proactively identifying areas of opportunity without waiting for the business to ask, including seeking evidence and building business cases for the value of these ideas
Expert SQL skills with demonstrated ability to uncover new insights from complex, messy datasets (10B+ rows)
Deep understanding of advanced analytics and data visualization
Hands-on experience with building and maintaining production-level dashboards in BI tools like Looker and Sigma
Solid understanding of dbt cloud
Extensive hands-on experience with version control platforms and processes
Familiarity with python and Streamlit
Hands-on experience using AI in your work to drive greater impact

Bonus points:

Experience with multiple BI platforms, preferably Sigma
Prior experience leading BI platform migrations
Experience in fast-paced, high-growth environments where you had to balance scrappiness with scalability
Experience presenting to C-suite audiences or publishing external thought leadership
Strong python skills
Experience in a two-sided marketplace or e-commerce environment
Knowledge of the cannabis industry and marketplace

The base pay range for this position is $159,738.00- $184,994.00 per year

2026 US Benefits for Full Time, Regular Employees:

Physical Health (Medical, Dental & Vision)

100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan

401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits

Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys

PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave